(Originally published in Osservario Balcani e Caucaso - http://www.balcanicaucaso.org/eng/Regions-and-countries/Nagorno-Karabakh/Nagorno-Karabakh-the-hate-speech-factor-169907)
                    
In the Nagorno Karabakh conflict, words play a 
crucial role. Security and confidence building initiatives should 
include the foundation of a brand new glossary
Wars root where the soil is fertile. The escalation in Nagorno-Karabakh which
 led to clashes from April 2 to the ceasefire of April 5 is bred not 
only by a rearmament campaign, but also by a persistent and systematic 
campaign of hate speech, lasting from the late ‘80s till now.
The importance of words
Words are essential, as they might be the requisite to make a war acceptable, the violation of rights possible.
Some key words are hate catalysts: they serve as permanent reminder of a people’s grievances and of the enemy's inhumanity. These words must be constantly repeated, only in this way the historical, administrative, political, and military issues stop been tackled pragmatically, and become a matter of principles, values, identities. The key words and the facts they refer to become un-paraphrasable, non-negotiable, and not even alternatively thinkable.
Some key words are hate catalysts: they serve as permanent reminder of a people’s grievances and of the enemy's inhumanity. These words must be constantly repeated, only in this way the historical, administrative, political, and military issues stop been tackled pragmatically, and become a matter of principles, values, identities. The key words and the facts they refer to become un-paraphrasable, non-negotiable, and not even alternatively thinkable.
An excellent 
study of which are these words in Armenian-Azerbaijani hate speech was 
conducted by the Yerevan Press Club with the "Yeni Nesil" Journalists' 
Union of Azerbaijan within the framework of the project 
"Armenia-Azerbaijan Media Bias Reduction" of Eurasia Partnership 
Foundation (EPF), supported by the UK Conflict Prevention Pool. What emerges is a mutual hate glossary divided
 by clichés, stereotypes, and the dissemination of false or distorted 
information. The study could certainly have been enriched with an 
additional a chapter adding the tweets from #Karabakhnow or - ironically - #NKpeace in the last two weeks.
From facts to slogans
Historical
 heritage, genocide, aggression, occupation, propaganda: these are some 
of the terms mentioned by the study and well known to whoever is 
involved in Armenian-Azerbaijani relations. All these words were 
originated by concrete or perceived facts, but they have as well evolved
 with the deterioration of relations between the two peoples, and they 
themselves have contributed to the worsening of relations, being used 
and misused.
The historic heritage and 
possession of Karabakh represent the eternal apple of discord. Every 
monument, every toponym, every narration, be it local or from external 
sources, that allegedly certifies an historical Armenian or Azerbaijani 
possession enjoys maximum visibility. So if Askeran is an Azeri word, it
 means that the Askeran fortress and the surrounding territory cannot be
 but Azerbaijan. Conversely if the Tigranakert ruins attest that it was 
founded in the first century BC by the Armenian King Tigran the Great, 
but now is in Nakhchivan (Azerbaijan's territory separated from the 
country by Armenia), Armenia has the right to territorial claims on 
Nakhchivan, because what used to be Armenia cannot be but Armenian. It’s
 the rule of the first-comer: the oldest evidence of a people settled on
 a territory - even of millennia, indeed, preferably - determines who is
 authorized to live there now.
Genocide, aggression, occupation are mostly 
amenable to the 1988-1994 war. From ethnic clashes to terrible episodes 
of the war, the word “genocide” is used to convey the heaviest of the 
charges: the attempted annihilation of an entire community. This is as 
true for the Khojali massacre of
 1992 perpetrated against Azerbaijani civilians, one of the darkest 
pages of the conflict, an episode which deserves to be investigated by 
an impartial committee. And it’s also true for the first ethnic clashes 
that compelled Armenians to flee from Sumgait.
 For Armenian national identity, the concept of genocide holds a core 
position. In today’s bellicose rhetoric Azerbaijanis represent, mutatis mutandis,
 the continuity of the 1915 Ottoman Turks whose sole purpose was and is 
to remove from the face of the earth the existence of the Armenian 
nation.
Aggression is the one of the 
Azerbaijanis against the peaceful population of Karabakh calling for 
reunification with Armenia, against its own Armenian citizens, who will 
never accept to live under a state that has discriminated and 
exterminated them. Or, vice-versa, it’s the Armenian terrorist 
aggression backed by the then occupants, who tried to cause the collapse
 of Azerbaijan and still undermine its territorial integrity, causing 
endless suffering to the displaced. A new accusation can now be added to
 the mutual accusations of aggression, the recent early April clashes, 
erupted among mutual blames of cease-fire violations.
And the same goes for occupation, for each and every single meter of land contended between the two.
Last but not least the chapter of national and international communication: the Armenian vs the
 Azerbaijani “propaganda machine” which fabricates falsities, according 
to mutual accusations. Baku is annoyed by the role of Armenian diaspora,
 the visibility it guarantees to the Armenian causes and its 
relationships (perceived as preferential) with mediators to the 
conflict, e.g. France and Russia. For its part Armenia, is irritated by 
the caviar diplomacy
 and by the diplomatic and visibility growth of Azerbaijan, connected to
 its resources and to the country's self-promotion efforts.
The public opinion abetment
Public
 opinions are definitely playing a role in this race to radicalization. 
They are communication users who become agents of messages. In accepting
 the belligerent rhetoric and in espousing the aggressive or distorting 
contents, they contribute to the deterioration of the quality of the 
debate.
Not only those who deliberately 
disseminate false information, or who use the usual warhorses for 
visibility or political advantage are responsible for the rise in hate 
speech, but also those who spread hatred as common sense because it 
confirms their own prejudices and generalizations. And who try to 
silence dissonant voices stigmatizing them as traitors.
This leads to grotesque situations: in 2012 Armenia did not participate to Eurovision in
 Azerbaijan because of an Armenian victim... killed by an Armenian! The 
first breaking news was that the nineteen year old soldier military 
Albert Adibekyan was killed during exchange of fire. This version was 
disproved and it was confirmed that he had died at the hands of a fellow
 soldier. But notoriously denials have never the same communicative 
impact of breaking news. The indignation machine had been set in motion,
 and it proved to be unstoppable, as it is often the case.
The
 "share" click feeds the groundswell of misinformation and turns the 
settlement of an already complex issue, with domestic security and 
international policy implications, from difficult to unsolvable.
Once
 at this stage of polarization, people-to-people, confidence building 
initiatives cannot be relegated to programs or projects limited to NGOs,
 but they should be included in a comprehensive trans-border 
conflict-related security sector reform as key, cross-cutting factors.
